TITLE

Stereotypes Shattered in Campaign for Alberta's Libraries

AUTHOR(S)
Rice, Bill
PUB. DATE
February 2009
SOURCE
Feliciter;2009, Vol. 55 Issue 1, p22
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on a promotional campaign launched by several library partners across Alberta. Advertising agency Rethink Inc. was chosen to spread the value of libraries. Television, radio, print and online campaigning revealed the resources at Alberta's libraries. Public Library Electronic Network Director Karla Palichuk was happy with the advertisements and its response all over the world. Rethink partner Katie Ainsworth says that the target group was people in the 18 to 35 age group.
ACCESSION #
36631957

 

Related Articles

  • Alberta's libraries. Books and beyond. Galloway, Janis // Partnership: The Canadian Journal of Library & Information Pract;2008, Vol. 3 Issue 2, Special section p1 

    The article focuses on the launch of a campaign called Books and Beyond to promote the public libraries in Alberta. The campaign is created by Rethink Communications and uses television (TV), Internet, radio and print advertisements (ads) to show real-life library scenarios, but with a twist....

  • St Deiniol's Library celebrates Gladstone.  // PRWeek (London);4/23/2010, p19 

    A review of the advertising campaign made by ICG Public Relations (PR) for the Gladstone Bicentenary Celebrations of Saint Deiniol's Library in North Wales between January and December 2009 is presented.

  • British Library begins agency hunt to promote business and IP centre.  // Marketing Week;8/11/2005, Vol. 28 Issue 32, p11 

    Reports on the British Library's search for an advertising agency that will promote its business and intellectual property (IP) center in London, England. Aim to create a campaign targeting entrepreneurs, small and medium-sized businesses; Grant received by the library to develop its business...

  • NEW CAMAIGNS THE WORLD.  // Campaign (UK);12/9/2005, Issue 50, p48 

    This article presents information on various advertising campaigns. Demand for the Xbox 360, Microsoft Corp.'s latest games console, has spiralled out of control in the U.S. Microsoft backed the launch with some heavy-duty publicity and is still making ads to push the product. The agency...

  • Untitled.  // Library Journal;3/15/2006, Vol. 131 Issue 5, p13 

    The article discusses the Queens Borough Public Library in New York and its advertising campaign. Launched in February 2006, the advertisements feature the faces of three staff members of the library. The aim of the bus and transit shelter posters is to brand the library system as a warm and...

  • TOPS et FLOPS de campagnes d'ici et d'ailleurs.  // Intermedia;12/11/2013, Issue 1233, p38 

    The article reviews advertising campaigns of different French companies presented in 2013 including Auvergne Nouveau monde which promotes tourism in the Auvergne region of France, the Crédit Agricole bank located in Franche-Comté, France, and the independent libraries of the Rhône-Alpes...

  • Where It's @. Weisburg, Hilda K.; Toor, Ruth // School Librarian's Workshop;Winter2005, Vol. 25 Issue 4, p18 

    Provides information on the Campaign for America's Libraries using the tag slogan "@ your library®" launched by the American Library Association, which can be used in promoting a media center program. Comparison of the strategy with previous marketing strategies; Description of the marketing...

  • Untitled.  // Library Journal;3/15/2006, Vol. 131 Issue 5, p13 

    The article discusses the Queens Borough Public Library in New York and its advertising campaign. Launched in February 2006, the advertisements feature the faces of three staff members of the library. The aim of the bus and transit shelter posters is to brand the library system as a warm and...

  • NSW @ your library. Richards, Jan // inCite;Mar2009, Vol. 30 Issue 3, p25 

    This article presents a background on the New South Wales (NSW) @ your library campaign. The campaign, which will come to an end in 2009, was developed by the American Library & Information Association (ALA) in 2001. It is said that South Australia was the first state to adopt the campaign under...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics