TITLE

CJ rebrands for 'funkier' image

AUTHOR(S)
Roberts, Lauretta
PUB. DATE
May 2000
SOURCE
Marketing Event;May2000, p13
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the rebranding of CJ Spencer. Change of name to Hotcakes UK; Updates made on the company's computer technology; Details on the roadshow staged by the company for women's magazine `Prima.'
ACCESSION #
3662723

 

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