- Lego Reviews; APL Picks up Global Ads. McMains, Andrew // Adweek Midwest Edition;07/05/99, Vol. 40 Issue 27, p2
Reports the plan of Lego Systems in globalizing the advertising campaign of its products. Details on the the company's global approach; Reasons for Lego's move to globalize its advertising campaign.
- MEDIA CHOICE. // Campaign (UK);6/21/2002, Issue 24, p10
Commends the updated film listings in taxis campaign of Warner Village Cinemas in London, England.
- Lego seeks child stars for Nickelodeon TV ad blitz. Kilby, Nathalie // Marketing Week;8/16/2007, Vol. 30 Issue 33, p7
The article reports that Lego Systems Inc. is looking for two child actors to star in its television advertising campaign in Great Britain. It states that the advertisement will be shown at the Nickelodeon television network with an aim of promoting Lego's City brand. The children will be...
- Brick Pick. // License!;Jun2005, Vol. 8 Issue 5, p31
This article reports that the Toys "R" Us Inc. Times Square location is in building mode with a new Lego Systems Inc. Pick-A-Brick Central Station. Mindy Clements, director of merchandising for the flagship store said that the Lego business is strong at Toys "R" Us Times Square. Adding the...
- Pastel construction toys have appeal to girls. // Playthings;Oct93, Vol. 91 Issue 10, p39
Features the pastel-colored sets for girls from Lego Systems. Compatibility with other Lego and Duplo toys; Price.
- They get paid to play with LEGOs. Atkin, Ross // Christian Science Monitor;12/2/97, Vol. 90 Issue 5, p16
Focuses on LEGO Systems Inc., a division of the LEGO Group, which builds the LEGO models used in the United States. Comments from Francie Berger, head of LEGO Systems; How she got started with LEGOs; Her efforts to convince LEGO executives to open a model shop in the US; How the models are...
- Lego Volkswagen T1 Camper Van. // Stuff;Nov2011, Issue 152, p41
The article offers brief information on the Lego Volkswagen T1Camper Van from Lego Systems A/S.
- Bilbo's back in new Lego Hobbit range. // Grocer;11/30/2013, Vol. 236 Issue 8133, p27
The article previews several toy products based on the Hobbit movie "The Desolation of Smaug" from Lego, including the Dol Guldur Ambush, the Dol Gudur Battle, and the Mirkwood Elf Army set.
- Lego to lasso kids with Western theme. // Playthings;Feb96, Vol. 94 Issue 2, p76
Reports on Lego Systems' introduction of new products in 1996. Success of products launched in 1995; Toy themes; Items in the Duplo line; New sets within the Lego System; Number of pieces in the Duplo Water Park and the Lego System Flying Time Vessel.