TITLE

Fila's marathon 'clubhouse.'

PUB. DATE
May 2000
SOURCE
Marketing Event;May2000, p10
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses the strategy used by sportswear firm Fila in attracting runners at the Flora London Marathon Exhibition held at the London Arena in England. Goals of Fila; Details on the Fila stand and devices used in the marathon; Comparison with other exhibitors.
ACCESSION #
3662628

 

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