TITLE

Lessons to be learnt from global mergers

AUTHOR(S)
McCall, Josh
PUB. DATE
May 2000
SOURCE
Marketing Event;May2000, p9
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the globalization in the marketing industry through consolidations. Difference s between marketing agency cultures in the United States and the United Kingdom; Emphasis given by marketing agencies on client service; Details on the consolidations made by Jack Morton Co.
ACCESSION #
3662623

 

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