Lessons to be learnt from global mergers

McCall, Josh
May 2000
Marketing Event;May2000, p9
Focuses on the globalization in the marketing industry through consolidations. Difference s between marketing agency cultures in the United States and the United Kingdom; Emphasis given by marketing agencies on client service; Details on the consolidations made by Jack Morton Co.


Related Articles

  • Jack Morton buys Denby Associates.  // Advertising Age's Business Marketing;Feb99, Vol. 84 Issue 2, p6 

    Reports on the acquisition of Denby Associates, a corporate exhibit designer, by Jack Morton Co., a New York-based corporate and marketing communications company.

  • Jack Morton lines up Euro offensive. Creevy, Jennifer // Marketing Event;Feb2000, p12 

    Reports that special events firm Jack Morton Co. has bought production firm Creation Communications as part of its acquisition program. Information on other ties formed by the firm; Plans to create a network of firms in Europe; Clients of Jack Morton.

  • Jack Morton acquires Caribiner unit.  // B to B;03/27/2000, Vol. 85 Issue 2, p55 

    Reports on the Jack Morton Co.'s agreement to acquire Caribiner International Inc.'s communications division.

  • Industry backs Eventia merger plans. Bold, Ben // Conference & Incentive Travel;Jul/Aug2012, p10 

    The article focuses on the merger of Eventia and International Visual Communications Association (IVCA) which has been accepted by Motivcom PLC and Jack Morton Worldwide.

  • INFLUENTIAL EVENTS. ODELL, PATRICIA // Chief Marketer (Penton Media, Inc.);Apr/May2010, Vol. 2 Issue 2, p46 

    The article shows a recent Jack Morton Worldwide research, wherein 42.3 percent of respondents prefer brands based on promotion and sponsorships and 31.3 percent are motivated by advertising.

  • Maximum integration, maximum impact. Bond, Claire // Event;Feb2008, p65 

    The article stresses the importance of collaboration to successful experiential marketing campaigns. It says that the inaugural Event 100 Live forum of the "Event" magazine was held in November 2007 to provide the special events industry with a catalyst for in-depth, relevant discussion on the...

  • Secrets behind a long-life event. Whiteling, Ian // Marketing Week;1/10/2008, Vol. 31 Issue 2, p35 

    The article reports on the challenges encountered by face to face marketing due to the growth of online technology. According to Trevor Foley, group chief executive of the Events Industry Alliance, face to face marketing is the only marketing that can not be reproduced online and the two can...

  • BRANDING NAMES. Landry, Christine // Special Events;Apr2007, Vol. 26 Issue 4, p20 

    The article presents an interview with Nelson Freitas, director of strategy and planning at experiential marketing agency Jack Morton Worldwide, regarding the role of branding in planning special events. Freitas asserts that his job is to advise clients on building the right portfolio of brand...

  • Heard it through the grapevine. Bond, Claire // Event;Jun2007, p12 

    The article reports on the new research commissioned by Jack Morton Worldwide. The study of more than 2,800 executives found that 50 percent of respondents are highly likely to buy a product or service based on word-of-mouth advice, and that 49 percent of those then pass on the information to...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics