TITLE

Ford's Failure

AUTHOR(S)
Smith, Brett C.
PUB. DATE
October 2000
SOURCE
Automotive Manufacturing & Production;Oct2000, Vol. 112 Issue 10, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Examines the tire recall efforts of Bridgestone/Firestone-Ford in relation to car accidents involving Ford Explorer automobiles. Issues associated with the tire recall; Impact of the situation on the credibility of the Ford brand; Implications of the company's action.
ACCESSION #
3661901

 

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