Google Ads Grab Online Real Estate

Schachter, Ken
October 2008
Red Herring;10/31/2008, p4
Trade Publication
This article reveals the plan of Google to change the quality score in its online advertising platform in a bid to boost revenue in a contracting economy. According to Google's Adwords, advertisers can promote champagne and beer where advertisements do not violate local regulations. However, hard liquor is still off limits for advertisers, Google guidelines say. UBS analyst Benjamin Schachter notes that Google's policy change is being made is close to the 2008 holiday season.


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