TITLE

Users Go iPhone Only

AUTHOR(S)
Schachter, Ken
PUB. DATE
October 2008
SOURCE
Red Herring;10/30/2008, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the All About iPhone report from comScore which revealed that the iPhone is hitting the mainstream, with lower-income users flocking to Apple's digital product and dropping their other devices. The report found that since June 2008, iPhone adoption increased by 48 percent among those earning $25,000 to $50,000 and 46 percent among those earning $25,000 to $75,000. Moreover, smart phone users earning $25,000 to $50,000 showed a 5 percent increase in accessing news and information through a mobile browser.
ACCESSION #
36603089

 

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