Roku Hits Play on Cash

Sadighi, Lalee
October 2008
Red Herring;10/28/2008, p2
Trade Publication
The article reports on an undisclosed third round funding sum received by the Saratoga, California based startup Roku from Menlo Ventures. The funding is for the company's promise to attract Netflix users to its low-cost set-top box that wants to prove Steve Jobs wrong about the nascent industry. It is noted that the company gained recognition in May 2008 when it announced a partnership with Netflix for its snail-mail subscribers to be able to buy a $100 Roku player, which allows them to watch movies instantly.


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