Quattro, Island Def Jam Connect on Mobile Ads

Medford, Cassimir
October 2008
Red Herring;10/27/2008, p2
Trade Publication
This article reports on the exclusive contract signed by mobile advertising network Quattro Wireless with Island Def Jam Music Group to serve advertisements for the record label's web site IDJMobile.com. The talent roster of IDJ include Rihanna, Kanye West, Mariah Carey, Bon Jovi, and Melissa Etheridge. It is possible that the IDJ deal could boost the mobile advertising market, which faced a series of obstacles that affected its profitability. In 2008, the market genereated 4.5 billion, according to eMarketer.


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