Quattro, Island Def Jam Connect on Mobile Ads

Medford, Cassimir
October 2008
Red Herring;10/27/2008, p2
Trade Publication
This article reports on the exclusive contract signed by mobile advertising network Quattro Wireless with Island Def Jam Music Group to serve advertisements for the record label's web site IDJMobile.com. The talent roster of IDJ include Rihanna, Kanye West, Mariah Carey, Bon Jovi, and Melissa Etheridge. It is possible that the IDJ deal could boost the mobile advertising market, which faced a series of obstacles that affected its profitability. In 2008, the market genereated 4.5 billion, according to eMarketer.


Related Articles

  • Island 50. McEleny, Charlotte // New Media Age;3/26/2009, p38 

    The article reviews the web site of Island Records, available at island50.com.

  • Island takes fresh look at online store.  // Music Week;6/5/2004, Issue 22, p9 

    Reports on the upgrade of the website and online store of Island Records Inc. in London, England. Promotion of download-only albums from its vault; Online access of merchandise; Promotion of the site as the real destination for music fans.

  • Island draws on Mika appeal.  // Music Week;12/9/2006, Issue 49, p34 

    The article focuses on the promotion of musician Mika by Island Records. In preparation for the release of Mika's single "Grace Kelly," the record company is planning to unleash a series of bespoke animated films designed by the artist online to build awareness of him. The films will be...

  • IDJ Reins In Digital Singles. Garrity, Brian // Billboard;2/25/2006, Vol. 118 Issue 8, p11 

    The article reports on the market success of the online music releases of Universal Music Group's Island Def Jam. The favorable sales online have threatened the compact disc's sales in retail stores. An anticipated album from Hawthorne Heights will not be available through iTunes or other...

  • Island's Africa Fete eyes more dates, new markets. Rosenblum, Trudi Miller // Billboard;1/14/95, Vol. 107 Issue 2, p1 

    Reports on plans by Island Records to expand its production of Africa Fete tours. Increased accessibility; 1994 lineup; Tour schedules and venues; Stephanie Keating as organizer for 1994; Ticket prices.

  • Blackwell steps in to realign Island. Newman, Melinda; Christman, Ed // Billboard;10/19/96, Vol. 108 Issue 42, p5 

    Reports on executive changes made within Polygram's Island Records U.S. in October 1996. The departure of John Barbis as president; The role of founder and chairman Chris Blackwell in overseeing Island; The offer made to Pat Monaco as senior VP/GM of Island; Other facts about the management of...

  • Island floats Jamaica label. Lichtman, Irv // Billboard;1/28/95, Vol. 107 Issue 4, p102 

    Reports on the founding of Island Records Jamaica. Music artists with initial albums for release.

  • Series captures evolution of Island beats. Williamson, Nigel // Billboard;09/13/97, Vol. 109 Issue 37, p5 

    Announces the September 1997 release of the anniversary series to be known as `The Island 40th Anniversary Retrospective Series,' or `Island 40' by Island Records, as a celebration of their 40th anniversary in 1999. Details about the releases, including the second volume of the anniversary...

  • `Ska's the Limit' for set featuring early tunes. Oumano, Elena // Billboard;09/13/97, Vol. 109 Issue 37, p5 

    Predicts the success of the two volumes, `The Island 40th Anniversary Retrospective Series,' and `Rhythm & Blues Beat' by Island Records celebrating its 1999 40th anniversary. Songs included in the recording `Ska's The Limit'; Other releases by Island, including `Ska Island'; Chris Blackwell as...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics