TITLE

Quattro, Island Def Jam Connect on Mobile Ads

AUTHOR(S)
Medford, Cassimir
PUB. DATE
October 2008
SOURCE
Red Herring;10/27/2008, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the exclusive contract signed by mobile advertising network Quattro Wireless with Island Def Jam Music Group to serve advertisements for the record label's web site IDJMobile.com. The talent roster of IDJ include Rihanna, Kanye West, Mariah Carey, Bon Jovi, and Melissa Etheridge. It is possible that the IDJ deal could boost the mobile advertising market, which faced a series of obstacles that affected its profitability. In 2008, the market genereated 4.5 billion, according to eMarketer.
ACCESSION #
36603064

 

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