Amazon Gobbles Casual Games Site Reflexive

Lee, Michael
October 2008
Red Herring;10/22/2008, p4
Trade Publication
The article reports on the decision of Amazon.com to acquire casual online games portal Reflexive Entertainment which offers free online web games for players to record high scores and earn medals to share with friends. Reflexive Chief Executive Officer (CEO) Lars Brubaker claims that the acquisition will enable Reflexive to expand its distribution network with the help of Amazon's distribution channel. Aside from online games, Reflexive also offers personal computer and Mac games.


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