Steve Jobs: Apple TV Still a 'Hobby'

Martin, Scott
October 2008
Red Herring;10/21/2008, p3
Trade Publication
The article talks about Apple TV and digital living room technology. According to Steve Jobs, chief executive officer of Apple, Apple TV is still just a hobby. The digital living room is a crowded category that counts Netflix's Roku box, Microsoft's Xbox, and Cisco-owned Scientific Atlanta, among others. He also believes that the devastated U.S. economy may be the biggest factor in the set-top market.


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