Street Boos Apple's Macs

Martin, Scott
October 2008
Red Herring;10/14/2008, p6
Trade Publication
This article reports on the changes to Apple's Macbook line and lower prices announced by chief executive officer (CEO) Steve Jobs in 2008. Analysts and industry watchers were expecting Apple to announce a $900 notebook, but the moment came when Jobs said the company was cutting its Macbooks to $999 from $1099. The announcements failed to improve the company's shares.


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