TITLE

Street Boos Apple's Macs

AUTHOR(S)
Martin, Scott
PUB. DATE
October 2008
SOURCE
Red Herring;10/14/2008, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the changes to Apple's Macbook line and lower prices announced by chief executive officer (CEO) Steve Jobs in 2008. Analysts and industry watchers were expecting Apple to announce a $900 notebook, but the moment came when Jobs said the company was cutting its Macbooks to $999 from $1099. The announcements failed to improve the company's shares.
ACCESSION #
36602995

 

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