TITLE

Investors Jeer Apple Rollout

AUTHOR(S)
Schachter, Ken
PUB. DATE
October 2008
SOURCE
Red Herring;10/14/2008, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the reactions of investors to the rollout of an updated Macbook notebook line by Apple Inc. in the U.S. in October 2008. The rollout of the line failed to impress investors who drove shares down in afternoon trading. Analyst Rob Enderle questioned whether even a laptop with a $900 price point would be sufficient to compete against Windows laptops whose price continues to fall.
ACCESSION #
36602994

 

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