Microsoft's Xbox 360 Still Hot

Lee, Michael
October 2008
Red Herring;10/9/2008, p2
Trade Publication
The article reports on the impact of the decision of software company Microsoft to cut prices on video game consoles on the company's sales. It states that the price cuts helped double Xbox 360 sales in the U.S., Europe and Japan. The console cuts made the reduced price $200 Arcade version of the Xbox 360 the cheapest next-generation box on the market. While the cuts helped increase sales, so did the release of anticipated Xbox 360 exclusive titles such as Tales of Vesperia and Infinite Undiscovery.


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