Google, YouTube Target Games

Lee, Michael
October 2008
Red Herring;10/8/2008, p4
Trade Publication
The article announces the launch of AdSense for Games advertising service by technology company Google. The company bought in-game advertising startup Adscape Media for $23 million in 2007. It states that Google is working with developers and publishers such as Konami, Demand Media, Playfish, Zynga and Mochi Media along with advertisers Esurance, Sony Pictures and Sprint. The Google announcement displayed Playfish's WordChallenge, in which a short 15-second video clip from Esurance played between rounds.


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