Denver Drivers Reduce CO2 With Online Tracking

Moresco, Justin
January 2009
Red Herring;1/27/2009, p2
Trade Publication
This article reports on the reduction in carbon-dioxide emissions by the participants of a program, known as Driving Change, in Denver, Colorado. The program's organizers tracks drivers' behavior online and provides a summary of poor driving habits. The participants became less likely to accelerate and stop quickly as they became smarter about their driving habits. According to Lawrence Goldenhersh, chief executive officer (CEO) of Enviance, the program provided an important insight on how biofeedback and the Internet can be combined to tackle greenhouse gases.


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