Newspapers RIP: Google Kills Print Ads

Martin, Scott
January 2009
Red Herring;1/20/2009, p4
Trade Publication
The article reveals the plan of Mountain View, California-based Google to kill its Print Ads unit on February 28, 2009. The move was aimed at hauling in a new source of ad sales for the ailing print industry and building another segment for the search company. According to director Spencer Spinnell, while they hoped that Print Ads would create a new revenue stream for newspapers and produce more relevant advertising for consumers, the product has not created the impact that they wanted.


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