TITLE

Newspapers RIP: Google Kills Print Ads

AUTHOR(S)
Martin, Scott
PUB. DATE
January 2009
SOURCE
Red Herring;1/20/2009, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reveals the plan of Mountain View, California-based Google to kill its Print Ads unit on February 28, 2009. The move was aimed at hauling in a new source of ad sales for the ailing print industry and building another segment for the search company. According to director Spencer Spinnell, while they hoped that Print Ads would create a new revenue stream for newspapers and produce more relevant advertising for consumers, the product has not created the impact that they wanted.
ACCESSION #
36602898

 

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