TITLE

Microsoft's Retail Envy

AUTHOR(S)
Martin, Scott
PUB. DATE
February 2009
SOURCE
Red Herring;2/12/2009, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article repots on the plans of Microsoft Corp. to develop and open Microsoft stores that push the company's products, following the trend set by Apple. Microsoft has hired former Wal-Mart executive David Porter to lead the charge as vice president of its retail stores. The company plans to be improving the articulation and demonstration of the Microsoft innovation and value proposition, Microsoft Chief Operating Officer Kevin Turner said in a statement.
ACCESSION #
36602877

 

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