Microsoft's Retail Envy

Martin, Scott
February 2009
Red Herring;2/12/2009, p1
Trade Publication
The article repots on the plans of Microsoft Corp. to develop and open Microsoft stores that push the company's products, following the trend set by Apple. Microsoft has hired former Wal-Mart executive David Porter to lead the charge as vice president of its retail stores. The company plans to be improving the articulation and demonstration of the Microsoft innovation and value proposition, Microsoft Chief Operating Officer Kevin Turner said in a statement.


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