Warfare 2.0: Israel Taps Twitter, YouTube

Schachter, Ken
December 2008
Red Herring;12/30/2008, p2
Trade Publication
The article reports on the use by Israel of web 2.0 tools for its online public relations campaign in parallel to its air offensive against Hamas in Gaza. A YouTube page was created by the Israeli army that includes videos of air and sea operations. The move by Israel is similar to efforts by corporations that want to speak to the population online rather than through television and other media outlets.


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