Housing Market Perfect for Online Firms

Medford, Cassimir
December 2008
Red Herring;12/30/2008, p1
Trade Publication
The article focuses on the hesitancy shown by U.S. homeowners and homebuyers about refinancing or buying new homes. According to real estate professionals, the reasons for the delay are that buyers are concerned about job security and banks are being much more diligent about checking homebuyer qualifications. Analyst Greg Sterling says online real estate firms have the opportunity to become a kind of feedback mechanism for consumers.


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