TITLE

Google Dials Up iPhone, Android Ads

AUTHOR(S)
Schachter, Ken
PUB. DATE
December 2008
SOURCE
Red Herring;12/8/2008, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Google is bolstering its mobile-advertising arsenal with a new option that will let AdWords advertisers send standard desktop advertisements to iPhones and other smartphones. The features will let advertisers avoid creating advertisements in special mobile formats and instead send desktop advertisements to the iPhone, T-Mobile G1 and other mobile devices with full Internet browsers.
ACCESSION #
36602776

 

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