Google Dials Up iPhone, Android Ads

Schachter, Ken
December 2008
Red Herring;12/8/2008, p2
Trade Publication
The article reports that Google is bolstering its mobile-advertising arsenal with a new option that will let AdWords advertisers send standard desktop advertisements to iPhones and other smartphones. The features will let advertisers avoid creating advertisements in special mobile formats and instead send desktop advertisements to the iPhone, T-Mobile G1 and other mobile devices with full Internet browsers.


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