TITLE

Diverging Over Diversity

AUTHOR(S)
Umstead, R. Thomas
PUB. DATE
February 2009
SOURCE
Multichannel News;2/16/2009, Vol. 30 Issue 7, p22
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the different taste of black and white audiences in cable-network viewing. It compares the top-ten most-watched shows in 2008 and cites the analysis conducted by Disney/ABC Television Group on the data of Nielsen Media Research. Eric Deggans notes the impact of programming choices and cultural relevancy to the diverse view of the American and African-American audiences. Deggans also discusses the effect of cultural perspective creating shows for both types of audiences.
ACCESSION #
36593954

 

Related Articles

  • Spreading the Word. Kridel, Tim // Multichannel News;5/8/2006, Vol. 27 Issue 19, p30 

    The article discusses the measures being taken by programmers of faith-based cable television networks to attract new viewers and keep the core viewers. Broadband portals and original programming are among the tactics networks are trying to eliminate stereotypes and broaden audiences. Many...

  • BET.  // Advertising Age;5/2/2011, Vol. 82 Issue 18, pC10 

    The article, part of a special advertising section, focuses on the cable television network Black Entertainment Television (BET). The network's position as a means of advertising to African American television viewers is discussed. Ratings for television programs presented by BET in 2010-2011...

  • Strategic Tweak Elevates TV Land. Hibberd, James // Television Week;12/5/2005, Vol. 24 Issue 49, p3 

    The article reports on the benefits of including African American sitcoms to the line up of programming of cable television network TV Land to its ratings in the U.S. in November 2005. The cable television network plans to produce an African American History Month special programming. Larry...

  • WADL Brings 'Good limes' to Motown. Malone, Michael // Broadcasting & Cable;10/15/2007, Vol. 137 Issue 41, p8 

    The article focuses on the changed format of television station WADL in Detroit, Michigan. Owned by Adell Broadcasting, the station was a home shopping network until September, 2007, when it switched to programming aimed at African American television viewers, who form a large part of the...

  • Minority viewers get back in 'The Game' Levine, Stuart // Variety;1/24/2011, Vol. 421 Issue 10, p13 

    The article examines the television program "The Game," a comedy-drama focusing on the relationships between several African-American women and professional football players. The high ratings for the program for its January 11, 2011 season debut on the cable television network Black...

  • BET is winning back advertisers, but competition will soon abound. POGGI, JEANINE // Advertising Age;4/16/2012, Vol. 83 Issue 16, p22 

    The article focuses on the cable television network Black Entertainment Television (BET). The network's reaction to increased competition from other networks aimed at African American television viewers, including networks financed by Comcast Corp., is considered. BET has responded by financing...

  • Everyone's down, but it's not all bad. Hibberd, James // Hollywood Reporter;10/23/2008, Vol. 407 Issue 4, p28 

    The article analyses the performances of six broadcast networks in the U.S. It is stated that all major cable television networks are suffering year-over-year declines. CBS Television Network has a 11.2 million viewers, which is a decline of 6% from the previous year. ABC Television Network...

  • Is there a message for ABC in 'Boston Legal' story line? Kerwin, Ann Marie // Advertising Age;12/8/2008, Vol. 79 Issue 45, p18 

    The article examines the plot of the final episode of the television program "Boston Legal." A character played by actress Betty White hires the attorney portrayed by John Larroquette to sue a broadcast television network for discriminating against older television viewers in its programming....

  • Keep the Pressure On. Johnson, Sharon D. // Essence (Essence);Jun2000, Vol. 31 Issue 2, p184 

    Stresses that Afro-American television viewers need to let the networks know that they expect them to follow through on their commitments to diversity. How Afro-American viewers can keep the pressure on; Employment brought about by shows with Afro-American casts.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics