Diverging Over Diversity

Umstead, R. Thomas
February 2009
Multichannel News;2/16/2009, Vol. 30 Issue 7, p22
The article focuses on the different taste of black and white audiences in cable-network viewing. It compares the top-ten most-watched shows in 2008 and cites the analysis conducted by Disney/ABC Television Group on the data of Nielsen Media Research. Eric Deggans notes the impact of programming choices and cultural relevancy to the diverse view of the American and African-American audiences. Deggans also discusses the effect of cultural perspective creating shows for both types of audiences.


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