TITLE

Rajar prepares for cutbacks

AUTHOR(S)
Barnett, Emma
PUB. DATE
February 2009
SOURCE
Media Week;2/3/2009, Issue 1194, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers information about the cost-cutting plans of Rajar as it prepares for the recession. As stated, Rajar is the radio audience measurement body which has four staff members with Sally de la Bedoyere as managing director. It is noted that the cutback scheme will have no effect on their investment regarding the development of online diaries. Several facts from Rajar includes Magic 105.4 of Bauer Radio as the most listened-to in the London market and Global Radio's 95.8 Capital FM breakfast show as the most popular in the London area.
ACCESSION #
36589135

 

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