Country Life to sponsor Blighty

February 2009
Media Week;2/3/2009, Issue 1194, p7
Trade Publication
The article offers information on the decision of butter brand Country Life to exclusively sponsor life-style oriented pay-TV channel Blighty. The deal reportedly marks the first time a brand has sponsored an entire television channel for longer than a few hours. Terms of the deal include onscreen sponsorships in television shows, programme menu boards and promotional trails. Schedule of the brand sponsorship credits will be between 7pm and 11pm.


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