TITLE

Country Life to sponsor Blighty

PUB. DATE
February 2009
SOURCE
Media Week;2/3/2009, Issue 1194, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers information on the decision of butter brand Country Life to exclusively sponsor life-style oriented pay-TV channel Blighty. The deal reportedly marks the first time a brand has sponsored an entire television channel for longer than a few hours. Terms of the deal include onscreen sponsorships in television shows, programme menu boards and promotional trails. Schedule of the brand sponsorship credits will be between 7pm and 11pm.
ACCESSION #
36589133

 

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