TITLE

Lighthouse set to launch hospital poster platform

PUB. DATE
February 2009
SOURCE
Media Week;2/3/2009, Issue 1194, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers information on the launch of the first hospital poster platform by full-service communications agency Lighthouse Advertising in Great Britain. The company is reportedly launching advertising across 42 National Health Service (NHS) hospitals. The first client that signed up with Lighthouse for the advertising campaign is the British Heart Foundation. According to the author, the placement of the advertisement will target day patients, visitors and staff in public areas of hospitals.
ACCESSION #
36589132

 

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