Lighthouse set to launch hospital poster platform

February 2009
Media Week;2/3/2009, Issue 1194, p7
Trade Publication
The article offers information on the launch of the first hospital poster platform by full-service communications agency Lighthouse Advertising in Great Britain. The company is reportedly launching advertising across 42 National Health Service (NHS) hospitals. The first client that signed up with Lighthouse for the advertising campaign is the British Heart Foundation. According to the author, the placement of the advertisement will target day patients, visitors and staff in public areas of hospitals.


Related Articles

  • Budget reprieve for blood donor appeals. Charles, Gemma // Marketing (00253650);11/3/2010, p3 

    The article reports on the permission given to National Health Service Blood and Transplant to run advertising campaigns for pre-Christmas and New Year in Great Britain in 2010.

  • Agencies line up for NHS advertising brief. Williams, Matt // Campaign;5/21/2010, Issue 20, p5 

    The article reports that the National Health Service (NHS) seeks for an advertising agency to handle campaign for its NHS Evidence health information platform in Great Britain.

  • Four-fifths of patients believe specialist nurses are good value. Harrison, Sarah // Nursing Older People;Mar2007, Vol. 19 Issue 2, p4 

    The article reports that the Royal College of Nursing (RCN) in Scotland has joined forces with the British Heart Foundation to launch campaigns to raise awareness of the role played by specialist nurses in managing patients with rheumatoid arthritis. The campaigns have come at a time when many...

  • ASA reprimands British Heart Foundation for 'irresponsible' ad.  // Marketing Week;6/20/2002, Vol. 25 Issue 25, p8 

    Criticizes the advertising campaigns of the British Heart Foundation in Great Britain. Complaints received by the Advertising Standards Authority; Agency creating the advertisement; Plot of the advertisement.

  • AMV targets lovers in new press work for UK heart charity.  // Campaign;2/9/2001, Issue 6, p6 

    Overviews the advertising campaign design to reduce mortality from heart disease by the British Heart Foundation in Great Britain.

  • British Heart Foundation The hope tank.  // Campaign;11/4/2011, Issue 44, p7 

    The article reports on the effort of Glue Isobar in creating a campaign for a virtual fish tank for the British Heart Foundation in Great Britain.

  • Best use of TV in an integrated campaign.  // Campaign (UK);Jun2010 Thinkbox Supplement, p9 

    The article discusses an overview on the television campaign by the National Health Service (NHS) against the impact of smoking on families and children in Great Britain.

  • 2/ PUBLIC SECTOR.  // PRWeek (London);9/16/2011, p21 

    The article offers information on the Get Ready for Summer campaign created for NHS Choices, the Web site for the British National Health Service (NHS).

  • The new NHS smoking campaign. Foulds, Jonathan // BMJ: British Medical Journal (International Edition);02/12/2000, Vol. 320 Issue 7232, p454 

    Reviews the anti-smoking advertising campaign of Great Britain National Health Service.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics