Bottom falls out of lads' mag sector, ABCs expected to show

Reynolds, John
February 2009
Media Week;2/3/2009, Issue 1194, p6
Trade Publication
The article reports on the decrease in sales of Bauer-owned "FHM" and IPC-owned "Loaded" magazines in the six months from July to December 2008. Data on the average number of copies sold by each magazine is presented and compared with the sales in previous years. The sales of "Arena" and "Maxim" magazines are also presented.


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