Yahoo's Calling Your Cell Phone

Schachter, Ken
February 2009
Red Herring;2/17/2009, p1
Trade Publication
The article reports on Yahoo's new mobile strategy in 2009. The company has launched Yahoo! Mobile, a suite of search, social and content tools for Apple's iPhone, Research in Motion's Blackberry and other smartphones. The applications, whose beta launch was announced at the Mobile World Congress, also will run on phones powered by Microsoft's Windows Mobile and those made by Nokia, Samsung, Sony Ericsson and Motorola. At the center of Yahoo Mobile is the company's OneConnect, designed to pull together messages from social networks like Facebook and media-sharing sites like Flickr. Mobile will enable users to create their own Internet starting point on their mobile device so they can better discover, connect to and stay informed about the people and things that are important to them.


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