Carrier Group Touts Credible Mobile Ad Data

Medford, Cassimir
February 2009
Red Herring;2/16/2009, p3
Trade Publication
The article reports on the method developed by Groupe Spéciale Mobile Association (GSMA) to measure the browsing behavior of mobile users which could remove a hindrance to the success of mobile advertising. The group of mobile operators said it worked with major mobile carriers, namely Telefónica, Vodafone, Orange, 3, and T-Mobile International, to create the measurement system. GSMA also worked with media measurement firm comScore and media audit firm ABC Electronics for the method.


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