TITLE

Carrier Group Touts Credible Mobile Ad Data

AUTHOR(S)
Medford, Cassimir
PUB. DATE
February 2009
SOURCE
Red Herring;2/16/2009, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the method developed by Groupe Spéciale Mobile Association (GSMA) to measure the browsing behavior of mobile users which could remove a hindrance to the success of mobile advertising. The group of mobile operators said it worked with major mobile carriers, namely Telefónica, Vodafone, Orange, 3, and T-Mobile International, to create the measurement system. GSMA also worked with media measurement firm comScore and media audit firm ABC Electronics for the method.
ACCESSION #
36586245

 

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