Online Holiday Spending Falls

Schachter, Ken
November 2008
Red Herring;11/26/2008, p5
Trade Publication
The article reports that online spending has fell 4 percent in the first 23 days of the holiday season in 2008 according to comScore. Non-travel online spending for the period November 1-23, 2008 was $8.19 billion versus $8.51 billion for the comparable 2007 period. ComScore forecasts online retail spending for the full holiday period through December 2008 would mirror the $29.2 billion spent in 2007. In a survey of about 500 consumers conducted between November 21-24, 2008, forty-one percent said they planned to buy fewer gifts and 39 percent planned to shop online to take advantage of free shipping, no tax and other benefits.


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