Online Ads: Down We Go

Schachter, Ken
November 2008
Red Herring;11/25/2008, p7
Trade Publication
The article presents an outlook for the growth of online advertising in 2009. According to research firm eMarketer, online advertising will decrease, for the first time, to single-digits in 2009. The firm predicted that growth in online advertising spending will decline from 11.3 percent in 2008 to 8.9 percent in 2009. After 2009 online advertising is estimated to improve in 2010


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