TITLE

Facebook Gets a Recount

AUTHOR(S)
Medford, Cassimir
PUB. DATE
November 2008
SOURCE
Red Herring;11/19/2008, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that comScore and other hit recorders have undercounted advertisement traffic on Facebook because the social site keep coming up with new ad formats. The technical discrepancy has been discussed by comScore and Facebook and the hit counting firm is working on a solution. Display ads are counted by comScore according to the definition set by the Interactive Advertising Bureau, an organization that sets advertising industry standards and conducts online advertising research.
ACCESSION #
36586193

 

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