Facebook Gets a Recount

Medford, Cassimir
November 2008
Red Herring;11/19/2008, p2
Trade Publication
The article reports that comScore and other hit recorders have undercounted advertisement traffic on Facebook because the social site keep coming up with new ad formats. The technical discrepancy has been discussed by comScore and Facebook and the hit counting firm is working on a solution. Display ads are counted by comScore according to the definition set by the Interactive Advertising Bureau, an organization that sets advertising industry standards and conducts online advertising research.


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