TITLE

TiVo to Serve Domino's Pizza On Demand

AUTHOR(S)
Sadighi, Lalee
PUB. DATE
November 2008
SOURCE
Red Herring;11/17/2008, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on an agreement forged between eponymous set-top box maker TiVo and Domino's. Through the agreement, TiVo will offer pizza on demand to its 3.6 million subscribers. Subscribers will have the ability to order pizza for delivery or pick-up, and track delivery timing right from their television (TV) sets. The companies hope that their alliance will help them deal with declining sales and customer losses.
ACCESSION #
36586174

 

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