Ad Woes Infect the Net

Schachter, Ken
November 2008
Red Herring;11/14/2008, p3
Trade Publication
The article reports that slowdown in global advertising will take place in 2009. UBS analyst Benjamin Schachter cut revenue and earnings estimates for Google, Yahoo, and eBay for the final three months of 2008 and 2009. He asserted that although Internet advertising will still perform well, a slow down will impact Internet companies. Yahoo's fourth-quarter revenue estimate was adjusted down from $1.39 billion to $1.38 billion


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