Microsoft, Verizon Close to Mobile Search Deal?

Medford, Cassimir
November 2008
Red Herring;11/12/2008, p8
Trade Publication
The article focuses on a report which stated that Microsoft is close to inking a deal that would make it Verizon Wireless' preferred mobile search engine. The software giant is about to take the Verizon Wireless deal away from Google, which had also been in talks with the carrier set to become number one in the U.S. at the close of its Alltel acquisition. It is reported that the move would give Microsoft a strategic boost in the mobile advertising wars.


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