Adknowledge Buys Lookery Unit

Schachter, Ken
November 2008
Red Herring;11/7/2008, p2
Trade Publication
The article reports that Adknowledge, a social ad network backed by Technology Crossover Ventures, purchased the advertising-serving business of Lookery. Adknowledge manages a pay-per-click advertising network that serves as an alternative to the Google and Yahoo platforms. The system includes traffic from electronic mail, search, display, and social advertising.


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