TechSpin: The Good News About Online Ads

Dreyfuss, Joel
November 2008
Red Herring;11/7/2008, p1
Trade Publication
The article discusses the developments about online advertising. Evan Neufeld, a vice president at comScore Brand Metrix, noted that online advertisements will rise to 14.5% in 2009. Morgan Stanley's Mary Meeker thinks that online social and search sites are under-monetized, despite their growth. Meeker mentions that Skype could be considered the world's second biggest carrier after China Mobile.


Related Articles

  • Defending Mary(Letter). Phillips, Chuck // Fortune;7/23/2001, Vol. 144 Issue 2, p26 

    A letter to the editor is presented in response to the article "Where Mary Meeker Went Wrong," in the May 14, 2001 issue.

  • The woman in the bubble. Cassidy, John // New Yorker;04/26/99-05/03/99, Vol. 75 Issue 9, p48 

    Profiles Mary Meeker, an Internet analyst in Wall Street. Job description; Previous work experiences at investment firm Morgan Stanley Dean Witter; Biographical details; Achievements; Respect and admiration from colleagues and Internet executives; Role in the success of firms such as Netscape...

  • It's Time to Re-Imagine Mary Meeker's Internet Trends Report. Berinato, Scott // Harvard Business Review Digital Articles;5/30/2014, p2 

    The article discusses why the author believes that the 2014 Internet Trends Report by venture capitalist Mary Meeker needs re-imagining considering the data used in the report, the lack of analysis and debate, and the failure to examine the more complex questions about the technology industry.

  • Identifying Locations for Targeted Advertising on the Internet. Bhatnagar, Amit; Papatla, Purushottam // International Journal of Electronic Commerce;Spring2001, Vol. 5 Issue 3, p23 

    Due to steady erosion in the effectiveness of on-line advertising (e.g., banners and buttons placed at frequently visited sites), on-line businesses need to target their ad campaigns more precisely to reach the segments they are interested in. This paper examines the issue of how to identify...

  • IN THE FINAL ANALYSIS. Munk, Nina // Vanity Fair;Aug2001, Issue 492, p100 

    Focuses on the reputations of Wall Street research analysts in the United States. Impact of the electronic commerce crisis on the analysts; Description of Mary Meeker as a person; Knowledge on the functions of an analyst; Enumeration of the achievements of Jack Grubman.

  • Web advertising works best with pictures, just like any other medium. SHENK, GARY // New Media Age;1/29/2009, p15 

    The author stresses that pictures will also work in online advertising just like it worked in any advertising medium. He claims that the culture of Great Britain is visual which is why pictures speak much louder than words in advertising. The author reveals that image search has been growing...

  • Telecoms: Industry Update.  // MarketWatch: Global Round-up;Apr2010, Vol. 9 Issue 4, p263 

    The article offers updates related to the telecommunications industry across the globe. Verizon Wireless and Skype Ltd. have partnered to bring Skype into Verizon wireless smartphones in 2010. EXFO Electro-Optical Engineering has revealed that its corporate name has been changed to EXFO Inc....

  • The Cute Route.  // Adweek;1/12/2009, Vol. 50 Issue 2, special section p10 

    An evaluation is presented of Internet advertising created by and for the Internet telephony firm Skype.

  • The Cute Route. Lipman, Gregg // MediaWeek;1/12/2009, Vol. 19 Issue 2, special section p10 

    The article presents an evaluation of Internet advertising created for and by the Internet telephony company Skype.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics