TITLE

Ringleader Unveils Unbreakable Mobile Cookies

AUTHOR(S)
Medford, Cassimir
PUB. DATE
November 2008
SOURCE
Red Herring;11/6/2008, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article announces the launch of a mobile cookie technology by Ringleader Digital, a mobile advertisement serving network. The technology allows advertisers and content owners to track mobile device users as they browse the mobile Web. Called Media Stamp, the technology is being marketed as the mobile industry's first device identification technology that is immune to the mobile carriers' cookie-killing techniques.
ACCESSION #
36586119

 

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