Nintendo DSi Sales Rocket

Lee, Michael
November 2008
Red Herring;11/5/2008, p1
Trade Publication
The article reports an increase in Nintendo DSi sales as of February 2009. The DSi was announced at Nintendo's media conference in October 2008, less than a month before the Japanese release on November 1, 2008. Japanese gamers snatched up 170,779 units within the first two days after launch, which is more than 85 percent of the total first day shipments of 200,000 units, according to Japanese publisher Enterbrain. Michael Cai, director of Digital Media and Gaming for Parks Associates, says the DS has reached a kind of plateau.


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