Bold Quietly Launches in iPhone's Shadow

Sadighi, Lalee
November 2008
Red Herring;11/4/2008, p1
Trade Publication
The article discusses the launch of the BlackBerry Bold, the latest smartphone from Research In Motion (RIM). Due to various glitches, the once much-anticipated smartphone may have lost momentum after it failed to meet its original October 2008 release date. Many customers, tired of waiting for the Bold may have opted instead for the iPhone. Apple, a recent player in the mobile phone space, has sold nearly 13 million units of the handset in less than 18 months, replacing RIM as the leading smart phone maker in the U.S.


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