TITLE

A GREAT BUSINESS AND A GRAND PASSION

AUTHOR(S)
McCann, Sean
PUB. DATE
March 2009
SOURCE
American Rose;Mar/Apr2009, Vol. 40 Issue 2, p28
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on Roses Forever, a company in Denmark founded by Rosa Eskelund and her husband Harley. Reason for success in Europe and Japan are provided along with the background of Rosa Eskelund and an overview of the company. Mention is given to Greenland Forever, their rose variety that won the 2008 Innovation Award for the best new Danish plant variety. Hybridizing is discussed together with the subsequent testing to develop new varieties. The flourish of the Poulsen empire is presented as well as the birth of the skyliners.
ACCESSION #
36578193

 

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