TITLE

Turner Gears Promo to Ops' Sites

AUTHOR(S)
Forkan, Jim
PUB. DATE
October 2000
SOURCE
Multichannel News;10/09/2000, Vol. 21 Issue 41, p32
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on United States-based Turner Network Sales' development of Web-based affiliate promotions for two projects, Cable News Networks' 'Your Choice, Your Voice' and TBS Superstation's 'Spawn.' Goal to drive traffic to affiliates' local web sites; Tie-up of the promotion to the October 29, 2000 broadcast premiere of the film 'Spawn.'
ACCESSION #
3657368

 

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