TITLE

SET, Ops Plan Heavy Tyson-Golota Push

AUTHOR(S)
Umstead, R. Thomas
PUB. DATE
October 2000
SOURCE
Multichannel News;10/09/2000, Vol. 21 Issue 41, p28
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the aggressive marketing plan of Showtime Event Television for the October 20, 2000 Mike Tyson-Andrew Golota boxing bout. Tyson's first pay-per-view appearance; Exploitation of all available media, including the Internet.
ACCESSION #
3657356

 

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