SET, Ops Plan Heavy Tyson-Golota Push

Umstead, R. Thomas
October 2000
Multichannel News;10/09/2000, Vol. 21 Issue 41, p28
Reports on the aggressive marketing plan of Showtime Event Television for the October 20, 2000 Mike Tyson-Andrew Golota boxing bout. Tyson's first pay-per-view appearance; Exploitation of all available media, including the Internet.


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