TITLE

Marketing Your Marketing

AUTHOR(S)
Dunlop, Dan
PUB. DATE
March 2009
SOURCE
Marketing Health Services;Spring2009, Vol. 29 Issue 1, p28
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This article discusses strategies for the communication of successful marketing campaign results in the medical care industry. The means for communicating the operations of marketing campaigns within medical institutions such as hospitals is described. Methods for placing information on campaigns and developments in marketing strategy in medical marketing publications are noted. The development of advisory boards designed to enable marketers to identify and replicate best practices in the industry is also explored. The importance of marketing plans and the auditing of marketing information is also noted.
ACCESSION #
36518194

 

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