Marketing Your Marketing

Dunlop, Dan
March 2009
Marketing Health Services;Spring2009, Vol. 29 Issue 1, p28
Academic Journal
This article discusses strategies for the communication of successful marketing campaign results in the medical care industry. The means for communicating the operations of marketing campaigns within medical institutions such as hospitals is described. Methods for placing information on campaigns and developments in marketing strategy in medical marketing publications are noted. The development of advisory boards designed to enable marketers to identify and replicate best practices in the industry is also explored. The importance of marketing plans and the auditing of marketing information is also noted.


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