Eye on the Indian Market

Jalan, Ratan; Kumar, Vinay
March 2009
Marketing Health Services;Spring2009, Vol. 29 Issue 1, p22
Academic Journal
This article discusses the development of healthcare delivery practices in India. The work of companies including Apollo Hospitals Group in developing health services in cities across India is described. Apollo's efforts to secure certification from the Joint Commission on Accreditation of Healthcare Organizations are described. The replication of Apollo hospitals within a franchise based hospital network is addressed. The importance of ensuring that comprehensive health care is available at franchised health clinics is emphasized.


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