TITLE

Reaching solitary men

PUB. DATE
March 2009
SOURCE
Marketing Health Services;Spring2009, Vol. 29 Issue 1, p5
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This article discusses the development of a medical care marketing program by the Little Company of Mary Hospital targeted toward solitary men. The development of a marketing campaign that promoted prostate screenings with the use of direct mail targeted toward older men is presented. The importance of focusing on designing accessible marketing tools that accommodate the desire for privacy felt by many older men is noted as a central feature to reaching this audience.
ACCESSION #
36517477

 

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