Reaching solitary men

March 2009
Marketing Health Services;Spring2009, Vol. 29 Issue 1, p5
Academic Journal
This article discusses the development of a medical care marketing program by the Little Company of Mary Hospital targeted toward solitary men. The development of a marketing campaign that promoted prostate screenings with the use of direct mail targeted toward older men is presented. The importance of focusing on designing accessible marketing tools that accommodate the desire for privacy felt by many older men is noted as a central feature to reaching this audience.


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