TITLE

Age of ad accountability

PUB. DATE
March 2009
SOURCE
Marketing Health Services;Spring2009, Vol. 29 Issue 1, p4
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This article discusses research into the return on investment posted by different advertising strategies. Suggestions developed by the Association of National Advertisers are noted. The primary idea is for marketing departments to work with finance managers to develop metrics for assessing the effectiveness of advertising campaigns in meeting their goals.
ACCESSION #
36517397

 

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