TITLE

Knowing what consumers think

PUB. DATE
March 2009
SOURCE
Marketing Health Services;Spring2009, Vol. 29 Issue 1, p4
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This article discusses the development of neuromarketing research, or consumer neuroscience, by the company ThinkingCraft Inc. Similar efforts at companies including Arnold Worldwide Partners, Omnicom, and FKF Applied Research Inc. are described. All of these programs rely on functional magnetic resonance imaging to study neurophysiology of human responses to advertising.
ACCESSION #
36517383

 

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