Knowing what consumers think

March 2009
Marketing Health Services;Spring2009, Vol. 29 Issue 1, p4
Academic Journal
This article discusses the development of neuromarketing research, or consumer neuroscience, by the company ThinkingCraft Inc. Similar efforts at companies including Arnold Worldwide Partners, Omnicom, and FKF Applied Research Inc. are described. All of these programs rely on functional magnetic resonance imaging to study neurophysiology of human responses to advertising.


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