The new natural search spam

February 2009
Multichannel Merchant (Penton Media, Inc.);Feb2009, Vol. 5 Issue 2, p17
Trade Publication
The article discusses the pros and cons of faceted navigation systems on retail Web sites. Attribute-based or faceted navigation systems on sites make it easier for customers to filter, sort, navigate and buy products, but such systems confuse search engines by generating large numbers of Uniform Resource Locator (URL) permutations that contain mostly duplicated content, or bot spam. The crawl leak phenomenon affects natural search marketing and the sales performance of retailers.


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