TITLE

The new natural search spam

AUTHOR(S)
KLAIS, BRIAN
PUB. DATE
February 2009
SOURCE
Multichannel Merchant (Penton Media, Inc.);Feb2009, Vol. 5 Issue 2, p17
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the pros and cons of faceted navigation systems on retail Web sites. Attribute-based or faceted navigation systems on sites make it easier for customers to filter, sort, navigate and buy products, but such systems confuse search engines by generating large numbers of Uniform Resource Locator (URL) permutations that contain mostly duplicated content, or bot spam. The crawl leak phenomenon affects natural search marketing and the sales performance of retailers.
ACCESSION #
36502030

 

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