Cashing in on convergence

Furness, Victoria
February 2009
Revolution (14605953);Feb2009, p58
Trade Publication
The article focuses on the cynicism of convergence in the digital marketing industry. It notes that brands, media owners and agencies are talking about media converging for a number of years and many have restructured their businesses to deliver multiplatform capabilities and invest in cross-platform campaigns. Given example is the campaign created by Samsung Mobile in October 2008 to launch the Samsung Pixon, its eight-megapixel cameraphone, into Europe.


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