TITLE

Cashing in on convergence

AUTHOR(S)
Furness, Victoria
PUB. DATE
February 2009
SOURCE
Revolution (14605953);Feb2009, p58
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the cynicism of convergence in the digital marketing industry. It notes that brands, media owners and agencies are talking about media converging for a number of years and many have restructured their businesses to deliver multiplatform capabilities and invest in cross-platform campaigns. Given example is the campaign created by Samsung Mobile in October 2008 to launch the Samsung Pixon, its eight-megapixel cameraphone, into Europe.
ACCESSION #
36470764

 

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